Talk: Peronas and Journey Mapping
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Speaker:
Geoff Ables
Talk description
Title:
Peronas and Journey Mapping
Short synopsis:
Create a better digital workplace experience by understanding your leaders, users, customers and other stakeholders. Drive engagement, productivity, and continuous innovation. Learn how to build user persona profiles, empathy charts, journey maps, and improve experiences. One of the top reasons employees do not engage is a disconnection between their digital workplace experience, and overall productivity. Technology solutions can become so complex and difficult to use, that employees feel that they are working for technology – rather than the other way around. Join your peers and take-away: • How to segment your users • A clearly defined framework for developing journey maps • Counter-intuitive tips for identifying areas for improvement Handout: Persona Templates and Journey Map
Max size: 500 chars
Long synopsis (optional):
Create a better digital workplace experience by understanding your leaders, users, customers and other stakeholders. Drive engagement, productivity, and continuous innovation. Learn how to build user persona profiles, empathy charts, journey maps, and improve experiences. One of the top reasons employees do not engage is a disconnection between their digital workplace experience, and overall productivity. Technology solutions can become so complex and difficult to use, that employees feel that they are working for technology – rather than the other way around. Join your peers for an interactive session featuring group activities, discussion, best practices, and take-away tools, including how to: • Identify what personas look like and how they will impact the digital workplace • Discuss when/where/how they should be used/considered • Discover the starting point for persona definitions – and how to strategically expand from there • Demonstrate how to parse survey data into Challengers, Contributors and Champions • Define a journey map as a foundation to understand how employees want to engage, and what will cause them to disengage • Identify and define processes to bring quick wins and long-term productivity to your work group Handout: Persona Template, Process Best Practices and Sample Survey
Max size: 5000 chars
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