Talk: Here be Dragons
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Speaker:
randy silver
Talk description
Title:
Here be Dragons
Short synopsis:
In 1492, Columbus sailed the ocean blue. That's the rhyme I learned growing up, about the discovery of America. What, exactly, did Columbus actually discover? Can it be called discovery if the indigenous people already knew the place existed? Product & UX people talk in very grand terms about the discovery process. But is it really discovery if our customers already know it? What we do is probably better termed as 'learning', and most of what we do is refinement from an existing hypothesis. There's a massive opportunity to be better here. In this talk, Randy helps you to upgrade your game.
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