Talk: Making products that win with data-driven design and management

Talk description

Title:	Making products that win with data-driven design and management
Short synopsis:	Are you giving your customers what they want? You may believe you are, but how do you know? By collecting data on everything we do and using the scientific method to understand it, we can separate our own experiences and prejudices when deciding what to give our customers. With the evidence in front of us, we know how our customers want us to serve them, and we can innovate and grow. Max size: 500 chars
Long synopsis (optional):	I spent years building the things I thought customers wanted. I delivered countless features and products that ended up being used by no-one, and I wasted my time. Sure, that wasn't all of the work I did, but it was enough for me to look for a better way. That's how I learned that data-driven design shows you how to serve your customers better. Learn how to use A/B testing, analytics, surveys, live chat and other best practices to stop building what you think your customers want and give them what they actually want. Understand what changes you must make to deliver the innovations your customers want from you and see how the method can help you become a customer obsessed company. Max size: 5000 chars
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