Talk: Let Me Tell You A Story: The Power of Storytelling in Product Design
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Speaker:
Mark Cruth
Talk description
Title:
Let Me Tell You A Story: The Power of Storytelling in Product Design
Short synopsis:
Picture the last time you were told a great story about change…how did it make you feel? Were you inspired or moved to action? As Product Designers, storytelling is critical in how we create experiences for our users. During this interactive tutorial you will learn how to construct a powerful story based on the work of great storytellers like Stephen Denning, Walt Disney, Steve Jobs, and many others. So gather round everyone and let me tell you a story…
Max size: 500 chars
Long synopsis (optional):
Picture the last time you were told a great story about change…how did it make you feel? Were you inspired, motivated, or moved to action? As Product Designers, we create experiences that allow our users to explore new ideas, and storytelling is one of the most powerful tools we have available to help us to do this. During this interactive session you will learn the basic framework to construct a powerful story that supports the journey of your user based on the work of great storytellers including Stephen Denning, Walt Disney, and Steve Jobs. You will learn about the different types of stories you can tell and which situations are best for each type. You will also have an opportunity to craft and share a story using the storytelling framework learned during the session in order to practice creating a great product experience through narrative. So gather round everyone and let me tell you a story… Learning Objectives: - Understand why stories are a fundamental part of the way we communicate as humans - Learn the framework used by powerful storytellers to craft your own stories to better support your product design process - Practice and refine your storytelling skills in a safe environment so that you are ready to invoke change when you return to your teams
Max size: 5000 chars
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