Talk: Balancing Business + Usage + Technology: A Holistic Product Management Strategy
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Speaker:
Daniel Walsh
Talk description
Title:
Balancing Business + Usage + Technology: A Holistic Product Management Strategy
Short synopsis:
Level up your product management skills & learn how to deliver better products, services, & solutions by balancing Business+Usage+Technology. Developing solutions to customer problems is complex balancing act. Some products fail due to a flawed business model while others are neither desirable nor useful. This workshop invites teams to shift their thinking from developing a product or service to delivering a holistic solution that balances business, usage, and technology.
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Long synopsis (optional):
Level up your product management skills & learn how to deliver better products, services, & solutions by balancing Business + Usage + Technology Developing solutions to customer problems is complex balancing act. Some products fail due to a flawed business model while others are neither desirable nor useful. This workshop invites teams to shift their thinking from developing a product or service to delivering a holistic solution that balances business, usage, and technology. The Three-Circle Model is both a descriptive and a prescriptive approach to develop holistic solutions. It is based on the three fundamental perspectives needed for a balanced and compelling solution; Business, Usage, and Technology. The Business circle represents the economic viewpoint. A solution must be marketable, profitable, and affordable. The Usage circle represents the conceptual viewpoint. A solution must be desirable, usable, and useful. The Technology circle represents the implementation viewpoint. A solution must be manufacturable, functional, and consumable (by the industry and associated ecosystems). These three circles can be arranged in a Venn diagram with overlaps for Value, Capability, and Ingredients. The Three-Circle Model forms a cohesive and consistent taxonomy that can be used by organizations as the basis of a shared vocabulary, thereby reducing misinterpretations and wasteful communication churn. The model is also the underlying architecture for a solution life cycle. Unlike other life cycles with phases that are based on activities (e.g. exploration, planning, development), the solution life cycle’s phases are based on the state of the solution itself. This makes the life cycle activity and method agnostic, so it works with Agile, Lean, traditional, and hybrid approaches. By the end of this session, participants will be able to… -describe the three fundamental perspectives of a holistic solution -use the Three-Circle Model to develop a more robust product management strategy Additional Information for your consideration: - Slides from prior talk posted here https://schd.ws/hosted_files/agilecampdallas2017/e6/Balancing%20Business%20Usage%20and%20Technology%20by%20Daniel%20Walsh%20nuCognitive%20-%20Agile%20Camp%20Dallas.pdf
Max size: 5000 chars
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