Talk: It takes two to tango: why tech and business succeed or fail together
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Speaker:
Luca Minudel
Talk description
Title:
It takes two to tango: why tech and business succeed or fail together
Short synopsis:
In this session we will discuss how to achieve real technical excellence that matters to the Business, how to build trust between Business and Tech, and how Business can react quickly and beat the competition with help from Tech. After many years in professional software development, we experienced the impact of Business’ decisions on Tech, the importance of technical excellence for the Business, and the role of Software Craftsmanship/Craftswomenship in achieving technical excellence. We learned that Tech is an enabler for the Business, that Business is a key stakeholder, that mastery in practices such as Software Craftsmanship/Craftswomenship leads to technical excellence that really matters. Then, in an unexpected turn of events, we learned these assumptions were flawed, it was much more than that. After overcoming the embarrassment for our initial blunder, we can now share with you our failures and success stories in 4 typical challenging situations faced by Tech and Business. We will share our experiences and our learning in Scuderia Ferrari F1 racing team, Connextra, and in ThoughtWorks.
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Long synopsis (optional):
Audience: Business representatives, product managers, sales and marketing managers, CIO/CTOs, sr tech-leads. Tags: Business impact, product management, quality, Technical excellence, Software craftsmanship Session History This session has received enthusiastic and positive feedback. - Video: https://youtu.be/6EFLveymHm8 - https://www.youtube.com/watch?v=-u9EbQo-7QU - Video: https://1drv.ms/f/s!Avr9CCV-Qo_FkOdOY_qG4hgEIiVamQ - Old Slides: https://drive.google.com/open?id=0B6cKyQYQ_4hrbnVHMmY2YnhYU2xJN2RodlJIV3Y1SzdmcnlB - Dry run, Tuesday, 20 February, at WeWork in Old Street - Aginext.io 2018 - Agile Leadership Works! - meetup at the Twitter HQ, London
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