Talk: Jekyll & Hyde - Product Management for the grey areas
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Speaker:
andrew nesling
Talk description
Title:
Jekyll & Hyde - Product Management for the grey areas
Short synopsis:
So your Product Management role doesn’t seem to fit into any of the categories you read about, is what are doing wrong? Do you have to be Jekyll & Hyde to be a good Product Manager when your product sits in the grey area between a product which customers buy and a service which enables your company to function? This is talk on how I have learned to love this world and grow with the unique opportunities it brings by constantly challenging myself with questions like these.
Max size: 500 chars
Long synopsis (optional):
The talk will explore a number of these questions, for a product which spans external and internal customers and where the product your customers buy is not mainly software, yet can’t work without it: - Don’t beat yourself up - your role doesn’t have to fit neatly in a box! - Identity Crisis (PM, PO, BA, Coach…) – all of these and more… - Who is your customer? - what metrics do they need even if they don’t know it yet? - What are you optimising for? - Helping others to be successful - What are the fracture planes of your product? - splitting responsibilities in the right way - What are the right metrics for measuring your products success? – Both external and internal - Doing the wrong thing for the right reasons? – careful of local optimisations - But Its more than just Product Management? – and that’s OK, but does not mean YOU should do it all! - How do I become a better Product Manager? – learning how to challenge yourself to improve when not much is written about what you do - Where to focus when opportunities are everywhere? – what will make end customers most happy - What engagement should we measure? – careful, it may not be the use of your part of the product - Loving the role – and what makes it so special
Max size: 5000 chars
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