Talk: Becoming Customer Focused (Workshop) - Learning to Listen
Speakers directory
Speaker:
James Routledge
Talk description
Title:
Becoming Customer Focused (Workshop) - Learning to Listen
Short synopsis:
An intense 45-minute workshop covering the basics of customer development as taught in London's Accelerators. You'll learn how to interview, build questions and adopt your customers' language; 20 minutes for tuition and then 25 minutes of games and building an interview you can take away to use once you're back in the office. You can use these internally and externally to get insight out of 90 seconds, stakeholder, customer or annoying boss.
Max size: 500 chars
Long synopsis (optional):
- Basics of interview technique (open versus closed questions etc) - Coginitive Biases - Aspirational versus Experience driven Stories (stopping your customers lying to you) - Game: Talking about your last holiday (Goals, Pains, Problem Solving behaviours) - Game: Mum Test your Business (selling to neighbour without failing the test) - Three Part Customer Interview breakdown (writing an interview for a customer when you're back in the office)
Max size: 5000 chars
Tags:
Speaker directory:
Listed in directory
Not listed
Speakers directory