Talk: Be The Naturalist! Or: I'm Sorry, Your Mum Is Not a Valid Test Participant

Talk description

Title:	Be The Naturalist! Or: I'm Sorry, Your Mum Is Not a Valid Test Participant
Short synopsis:	Speaking to the right users and getting more than feature requests. "If you want understand how a Lion hunts, don't go to the Zoo, go to the Savannah." User Research is one of the cornerstones of UX but the sheer volume of techniques around, combined with jargon and 'silo'd' teams often means the fundamental goal of uniting approaches like UX and Agile always seems beyond reach: - To bring together (an understanding of) the people who use a system with those who actually create it. Max size: 500 chars
Long synopsis (optional):	User Research is one of the cornerstones of UX but the sheer volume of techniques that are around, combined with jargon and ‘silo’d teams often means the shared, fundamental goals of many approaches - such as UCD, Design Thinking and Agile/XP to name but a few - of bringing together the understanding of the people who use a system with those who actually create it constantly fall short. Mike Rawling, a ux veteran of projects of sizes and shapes, combines tried and tested experience with the latest practical techniques, hot from the ux trenches: including how to do user interviews right, observation and testing your ideas with users in a memorable and pragmatic way that fits right into the world of digital design and development - without compromising either UX or your XP, Agile or Lean principles. Attendees will come away from this session with an introduction to using the right types of user research in your Agile/Lean/XP process so they continue to serve as a useful reference for your team and stakeholders throughout the life of your product. Max size: 5000 chars
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