Talk: What is your Product?
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Speaker:
John Barratt
Talk description
Title:
What is your Product?
Short synopsis:
When moving from a project to a product company, one of the first things to clarify is what your product actually is. More often than not, the product definition that will support you the most isn’t the same as the initial product definition in your head, and thus this leads to a change in thinking and eventually a change in the organization. During this session, we will explore your companies ‘ideal’ Product Definition and the ‘practical’ product definition using a series of questions and some thought-provoking examples. Finally, we will look how you can continue to widen your product definition over time helping to descale organizational complexity
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